Strategic Brand Management: building, measuring, and managing brand equity

TextPublication details: 2018 Edition: 4thDescription: 586ISBN: 978-93-325-4220-4Subject(s): Management and Social Sciences | Management and Social Science

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
BOOKS	UITU	658.827 KEL (Browse shelf(Opens below))	Available		Q12379

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Previous	658.82 SHI Advertising, Promotion, and Other Aspects of Integrated Marketing Communications	658.820954 CHO Successful Promotions Build Successful Brands.	658.827 KAP Reinventing the brand	658.827 KEL Strategic Brand Management: building, measuring, and managing brand equity	658.827 KEL Strategic Brand Management: building, measuring, and managing brand equity	658.827 KEL Strategic Brand Management: building, measuring, and managing brand equity	658.827 KEL Strategic Brand Management: building, measuring, and managing brand equity	Next

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