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Strategic Brand Management: building, measuring, and managing brand equity

Keller, Kevin Lane; Parameswaran, Ambi M. G.

Strategic Brand Management: building, measuring, and managing brand equity - 4th - 2018 - 586

ISBN: 978-93-325-4220-4

Subjects--Personal Names:
Management and Social Sciences

Subjects--Topical Terms:
Management and Social Science

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Strategic Brand Management: building, measuring, and managing brand equity