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Integrated Marketing Communication in Advertising and Promotion

by Shimp, Terence A.

Edition: 8thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: 2010Availability: Items available for loan: UITU (1)Call number: 658.802 SHI.

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

by Shimp, Terence A.

Edition: 9thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: 2013Availability: Items available for loan: UITU (1)Call number: 658.82 SHI.

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