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Consumer Behavior

by Loudon, David L.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York: McGraw-Hill College, 1993Availability: Items available for loan: UITU (1)Call number: 658.8342 LOU.

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Consumer Behavior: building marketing strategy

by Haw, Del I.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York: McGraw-Hill College 2004Availability: Items available for loan: UITU (1)Call number: 658.8342 HAW.

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