Reinventing the brand

By: Kapferer, Jean NoelMaterial type: Text

TextPublication details: 2000 Edition: .NADescription: 234ISBN: 0-7494-3593-3Subject(s): Management and Social Sciences | Management and Social Science

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
BOOKS	UITU	658.827 KAP (Browse shelf(Opens below))	Available		Q15314

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Previous	658.82 PET The Ultimate Marketing Toolkit: ads that attracts customers, brouchers that create buzz, web sites that wow.	658.82 SHI Advertising, Promotion, and Other Aspects of Integrated Marketing Communications	658.820954 CHO Successful Promotions Build Successful Brands.	658.827 KAP Reinventing the brand	658.827 KEL Strategic Brand Management: building, measuring, and managing brand equity	658.827 KEL Strategic Brand Management: building, measuring, and managing brand equity	658.827 KEL Strategic Brand Management: building, measuring, and managing brand equity	Next

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