Services Marketing: concepts, strategies and cases

By: Hoffman, K. DouglasMaterial type: Text

TextPublication details: 2017 Edition: 5thDescription: 458ISBN: 978-93-868-5877-1Subject(s): Management and Social Sciences | Management and Social Science

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
BOOKS	UITU	658.8 HOF (Browse shelf(Opens below))	Available		Q13008

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Previous	658.8 HAR Watch it: the use of body language in word of mouth advertising	658.8 HIA Marketing Kit for Dummies	658.8 HOF Services Marketing: concepts, strategies and cases	658.8 HOF Services Marketing: concepts, strategies and cases	658.8 JUS Integrated Marketing Communication: advertising and promotion in a digital world	658.8 KAM Marketing Management	658.8 KAM Principles of Marketing	Next