Services Marketing: people technology strategy

By: Lovelock, ChristopherMaterial type: Text

TextPublication details: 2017 Edition: 7thDescription: xxi,683ISBN: 978-81-317-5939-4Subject(s): Management and Social Sciences | Management and Social Science

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
BOOKS	UITU	658.8 LOV (Browse shelf(Opens below))	Available		Q12820

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Previous	658.8 KUR Principles of Contemporary Marketing	658.8 LAM MKTG: Principles of Marketing	658.8 LOV Services Marketing: people, technology, strategy	658.8 LOV Services Marketing: people technology strategy	658.8 MUL Marketing Management: a strategic decision-making approach	658.8 MUR The marketing gurus: lessons from the best marketing books of all time	658.8 PAL Mastering the rules of competitive strategy: a resource guide for managers.	Next

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