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Beyond Advertising: creating value through all customer touchpoints

Wind, Yoram ; Hays, Catharine Findiesen

Beyond Advertising: creating value through all customer touchpoints - NA - 2016 - xxiv, 261

ISBN: 978-81-265-6341-8

Subjects--Personal Names:
Management and Social Sciences

Subjects--Topical Terms:
Management and Social Science

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Beyond Advertising: creating value through all customer touchpoints