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The Marketing Pathfinder: key concepts and cases for marketing strategy and decision making

Stewart, David ; Saren, Michael

The Marketing Pathfinder: key concepts and cases for marketing strategy and decision making - NA - 2014 - 262

ISBN: 978-1-119-96176-5

Subjects--Personal Names:
Management and Social Sciences

Subjects--Topical Terms:
Management and Social Science

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The Marketing Pathfinder: key concepts and cases for marketing strategy and decision making