000 00418nam a2200157Ia 4500
008 250527s9999 xx 000 0 und d
020 _a9780071240406
082 _a658.8342 HAW
100 _aHaw, Del I.
245 0 _aConsumer Behavior:
_bbuilding marketing strategy
250 _a7th ed.
260 _aNew York:
_bMcGraw-Hill College
_c2004
300 _axxvi, 790p.
600 _aManagement Science
942 _cGB
999 _c30336
_d30336