000 00413nam a2200169Ia 4500
001 aQ15314
008 220803s9999 xx 000 0 und d
020 _a0-7494-3593-3
100 _a Kapferer, Jean Noel
245 0 _aReinventing the brand
250 _a.NA
260 _c2000
300 _a234
600 _aManagement and Social Sciences
650 _aManagement and Social Science
942 _bBooks
_cBK
999 _c17045
_d17045