000 00441nam a2200169Ia 4500
001 aQ13146
008 220803s9999 xx 000 0 und d
020 _a978-81-315-1958-5
100 _a Kurtz, David L.
245 0 _aPrinciples of Contemporary Marketing
250 _a15th
260 _c2012
300 _axxxvii, various
600 _aManagement and Social Sciences
650 _aManagement and Social Science
942 _bBooks
_cBK
999 _c14877
_d14877