| 000 | 00495nam a2200169Ia 4500 | ||
|---|---|---|---|
| 001 | aQ12379 | ||
| 008 | 220803s9999 xx 000 0 und d | ||
| 020 | _a978-93-325-4220-4 | ||
| 100 | _a Keller, Kevin Lane; Parameswaran, Ambi M. G. | ||
| 245 | 0 | _aStrategic Brand Management: building, measuring, and managing brand equity | |
| 250 | _a4th | ||
| 260 | _c2018 | ||
| 300 | _a586 | ||
| 600 | _aManagement and Social Sciences | ||
| 650 | _aManagement and Social Science | ||
| 942 |
_bBooks _cBK |
||
| 999 |
_c14110 _d14110 |
||