Kotler , Philip  ; Armstrong , Gary  <br/><br/>
Principles of Marketing 

 - 7th 
 - New Jersey  1996 
 - xviii,712 
<br/><br/><label>ISBN: </label>0-13-190208-3 
<br/><br/><label>Subjects--Personal Names: </label><br/>Humanity & Natural Sciences
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Social Science