Loudon, David L. <br/><br/>
Consumer Behavior 

 - 4th ed. 
 - New York:  McGraw-Hill College,  1993 
 - xxiii, 788p. 
<br/><br/><label>ISBN: </label>978-0070387676 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management Science
<br/><br/><label>Dewey Class. No.: </label>658.8342 LOU