Haw, Del I. <br/><br/>
Consumer Behavior:  building marketing strategy 

 - 7th ed. 
 - New York:  McGraw-Hill College  2004 
 - xxvi, 790p. 
<br/><br/><label>ISBN: </label>9780071240406 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management Science
<br/><br/><label>Dewey Class. No.: </label>658.8342 HAW