Gronroos, Christian  <br/><br/>
Service management and marketing: a customer relationship management application 

 - NA 
 -  2000 
 - 394p. 
<br/><br/><label>ISBN: </label>9812-53-143-2 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management and Social Sciences
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Social Science