Hawkins, DEL I.; Best, Roger  <br/><br/>
Consumer Behavior: building marketing strategy 

 - 9th 
 -  2003 
 - xxvi, 790p. 
<br/><br/><label>ISBN: </label>978-0-07-058234-3 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management and Social Sciences
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Social Science