Wind, Yoram ; Hays, Catharine Findiesen <br/><br/>
Beyond Advertising: creating value through all customer touchpoints 

 - NA 
 -  2016 
 - xxiv, 261 
<br/><br/><label>ISBN: </label>978-81-265-6341-8 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management and Social Sciences
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Social Science