Winer, Russ ; Dhar, Ravi  <br/><br/>
Marketing Management 

 - 4th 
 -  2015 
 - 492 
<br/><br/><label>ISBN: </label>978-93-325-4314-0 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management and Social Sciences
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Social Science