Belch, George E. <br/><br/>
Advertising and Promotion: an integrated marketing communications perspective 

 - 9th 
 -  2013 
 - 1016 
<br/><br/><label>ISBN: </label>978-1-25-902685-0 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management and Social Sciences
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Social Science