Lamb , W. Charles  <br/><br/>
MKTG: Principles of Marketing  

 - 1st 
 -  2012 
 - 671 
<br/><br/><label>ISBN: </label>978-81-315-2034-5 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management and Social Sciences
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Social Science