Kumar, S. Ramesh <br/><br/>
Consumer Behaviour: the indian context (concepts and cases) 

 - 2nd 
 -  2009 
 - xi, 329 
<br/><br/><label>ISBN: </label>978-93-325-8649-9 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management and Social Sciences
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Social Science