Hoffman, K. Douglas <br/><br/>
Services Marketing: concepts, strategies and cases 

 - 5th 
 -  2017 
 - 458 
<br/><br/><label>ISBN: </label>978-93-868-5877-1 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management and Social Sciences
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Social Science