Kotler , Philip   <br/><br/>
Marketing Management: a south Asian perspective. 

 - 14th 
 -  2013 
 - 596 
<br/><br/><label>ISBN: </label>978-81-317-6716-0 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management and Social Sciences
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Social Science