Kotler , Philip   <br/><br/>
A Framework for Marketing Management 

 - 4th 
 -  2013 
 - 384 
<br/><br/><label>ISBN: </label>978-81-317-5937-0 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management and Social Sciences
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Social Science