Kotler , Philip   <br/><br/>
A Framework for Marketing Management 

 - 5th 
 -  2014 
 - 288 
<br/><br/><label>ISBN: </label>978-93-325-1817-9 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management and Social Sciences
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Social Science