Shimp, Terence A. <br/><br/>
Integrated Marketing Communication in Advertising and Promotion 

 - 8th 
 -  2010 
 - xx, 666 
<br/><br/><label>ISBN: </label>978-81-315-1652-2 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management and Social Sciences
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Social Science