Keller, Kevin Lane; Parameswaran, Ambi M. G. <br/><br/>
Strategic Brand Management: building, measuring, and managing brand equity 

 - 4th 
 -  2018 
 - 586 
<br/><br/><label>ISBN: </label>978-93-325-4220-4 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management and Social Sciences
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Social Science