Hooley,  Graham; Piercy, Nigel F. <br/><br/>
Marketing Strategy and Competitive Positioning 

 - 4th 
 -  2009 
 - xviii, 614 
<br/><br/><label>ISBN: </label>978-81-317-2799-7 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management and Social Sciences
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Social Science