Lovelock, Christopher ; Wirtz, Jochen  <br/><br/>
Services Marketing: people, technology, strategy 

 - 5th 
 -  2006 
 - xvi, 594 
<br/><br/><label>ISBN: </label>978-81-7758-450-9 
<br/><br/><label>Subjects--Personal Names: </label><br/>Management and Social Sciences
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Social Science